This Blog explores College sports through the lens of fan culture. It focuses on student sections, traditions, rivaliries. The goal is to show how fans create identity, community, and a competitive advantage.

My name is Grant Gordon and yes, that is me in the middle in the ridiculous body paint. I have been apart of one of the rowdiest student sections in the nation at the University of Arkansas for 4 years now.

I love experiencing sports, crowds, and new traditions and culture. I hope to find the most interesting traditions and truly ask why, while understanding the competitive advantage that it provides.

Contact: (318) 678-9128